Sunday, June 14, 2020

How to grow your TikTok following!

How I grew my TikTok from 0-178k followers in 6 months

If you weren't already on TikTok before quarantine, I can almost guarantee that you are now addicted. TikTok is currently the fastest growing social media platform. It was originally targeted primarily towards Gen Z but now it is a welcome platform for all ages.

I have been utilizing TikTok to build my online brand and draw more listeners to my music on Spotify.  It has been a learning experience, with many trials and errors.  In this post, I want to share with you a little about how I've learned. Please feel free to comment any questions below and I'll try to help you out!

In this blog post, I'm going to be skipping the very very beginning parts of TikTok, i.e. basic "how-to" upload instructions. If you'd like me to do another post covering that let me know in the comments below!

Here the six most important things I learned about TikTok

1. Basic Page Setup 

For starters, make sure you claim your username, fill out a descriptive bio, include a profile picture, and begin to upload videos.  People are more likely to follow someone who has at least 9 videos because they will assume you are going to keep producing new content for them to consume. If you only have one video, they might not follow you even if they like your video. 

According to TikTok, your first four videos you post are the most crucial. TikTok wants you to do well and they actually push your first four videos harder than they push the rest of your videos.  Be smart with your first four videos make sure they accurately represent you and your brand, use relevant hashtags, and be sure you have high-quality video/audio.

2. How to be seen

To be seen by the masses you must get into for you pages, also known as the FYP.  Your videos are immediately analyzed by the TikTok algorithm.  If they are dark, blurry, or have bad sound, TikTok can choose to put them in ZERO FYP PAGES. If your video passes that first test, it will go to approximately 100 FYP pages of people who have liked similar content to your video.  TikTok decides this based on hashtags, captions, music, and everything the algorithm can analyze.  If those 100 people watch your video to the end, rewatch your video, share your video, comment on your video, or like your video, TikTok will push it to more FYP pages.

3. What is searchable on TikTok?

ALL THE TEXT on your TikToks is searchable. Hashtags, captions and the text on your video are ALL searchable so use your space wisely! And most importantly, make sure none of your text is off the sides, under the caption, or under the follow/comments/share buttons.

4. Understanding the "Wait for it" factor

TikTok values user retention over everything else so do whatever you can to get viewers to watch your video to the end/rewatch it.  An easy way to do this is to create a "wait for it" moment or by making the payoff short at the end so they have to rewatch it to really see it.  If you create a "wait for it" moment don't forget to write WAIT FOR IT on your video!

5. What to post

This is ultimately up to you BUT the one thing I've consistently heard and has worked for me is mix in trends and original content.  If your page is ONLY trends, there's no unique reason why someone should follow you. If your page is ONLY original content, no one will be able to find you.  I think it is smart to focus on a handful of very searchable niches to hit over and over again to build your fan base.

i.e. Mine are: music, crafts, nerdy videos, unique at-home workouts, hair tutorials, experiments

6. When to Post

No one really has the answer to this. You can switch to a TikTok pro account to access your analytics and see when your followers are most active, but if you're trying to focus on hitting the most people in the FYP, it doesn't really matter when your followers are on. Here is a posting schedule Influencer Marketing Hub posted after they analyzed 100,000 TikTok posts.  They claim these are the best global times to post (EST)

I hope this helps you with your TikTok journey! Comment below if you have any questions!

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How to grow your TikTok following!

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