Go to the page you are an admin of, and click promote page. Next this window will pop up.
Once here you can choose the type of ad you want to run. It can either be displayed in the home feed, on mobile feeds, or in the right column. Next, think about the type of people who would be interested in your page.
Being extremely specific when targeting your demographics is the best way to get the right people to see your page. I use Next Big Sound to see which countries I have the biggest following in, then I choose those countries to display my ad. You can also be more specific and advertise by cities. For example, when I'm advertising for a show I'm playing in New York, I just send the ad to people who live in New York.
Next go to the interests section. Type in pages of similar artists/companies/people to the page that you are trying to promote.
Then select your age range and gender!
Lastly, choose your daily budget.
Facebook will give you an estimate of how many likes/day your budget will get you. This number also fluctuates based on the amount of interests and locations you are targeting. So you can always add or remove targets to see if you can get more likes/day. Once you do this, you just have to decide how long you want your ad to run for. If you're promoting an upcoming event, it is good to choose a day when your ad will end. If you're just trying to gain likes, let it run as long as your budget allows! But make sure when you're running the ad that you are keeping your page updated.
Good luck promoting your page!
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